One afternoon at my job a couple of years back, an notification hit on my mobile device: my salary had come through. It was a decent sum for a student, so I proceeded with my usual when payday arrived: I opened every single retail application on my device. Amazon, Vinted, Etsy, Depop, Zara, the list was endless. In under 60 minutes, I had spent £90 on apparel, decorative items and a completely useless weighted blanket that I never used.
A few days later, I went online again and purchased a hairdryer. I already had one, but thought an extra one couldn't hurt. Then I included LED strip lights and two pairs of shoes that didn't even fit me. This wasn't a new pattern. In fact, I’d been notorious for it ever since I could afford to buy my own things.
Whenever I felt stressed, exhausted or bored, I would mindlessly scroll until it always ended in an impulsive shopping binge. My excuse was always: “Oh well, it’s just £5.” But £5 became £10, then £20, and continued.
I was never entirely certain about the reason. Maybe it was due to I grew up in a poor family, where we’d experience months without buying new clothes or anything to decorate the home. So any time I had extra money, there was always a subconscious yearning for novel and exciting things. Or possibly, and definitely more likely, I was just financially irresponsible and succumbed easily to the lure of consumerism.
In the end, I decided to try something new. Before acquiring anything, I’d place it in my digital cart, wait 24 hours, then decide whether to finalize the purchase. The best part of this method was that it provided me space to think – something I’d never done before. For the first time since I turned 18, I started asking myself: “Do I actually need this? Is it within my budget?” Most of the time, the answer was no.
If I accessed my shopping apps and discovered items sitting in my cart, I’d remove them and start fresh. By employing this method, I stopped buying things that I knew deep down I would never utilize. I once wanted to purchasing three board games, but after a waiting period before visiting the shop, I understood I never actually engage with tabletop games.
I also wanted to buy a single-use camera for my first trip to the coast. After waiting I recalled I possessed a smartphone, like most people, that features a perfectly good lens, and therefore did not need to acquire a separate device.
It additionally means I am more discerning about the things I do purchase, and I can at last review my financial records devoid of experiencing shame or discomfort.
Naturally, there have been times I’ve slipped back into old habits – it’s only natural. The key change is that I can identify the signs sooner, especially when I’m rushing into a purchase. I’ve come to understand ennui is a strong catalyst. It’s probably the biggest driver of my impulsive spending.
Modern culture exploits this idleness and our desire for instant satisfaction. That’s the reason, in hindsight, forcing myself to pause before purchasing has felt unexpectedly freeing. Gaining control over my impulses and reaffirming that I don't have to expend my hard-earned money on non-essential products feels as revolutionary as it is straightforward.
A tech enthusiast and business strategist sharing insights on digital transformation and startup growth.